What do we actually do?

IML develops, implements and manages successful incentive and loyalty programmes.

These are designed to increase your company's productivity, sales and profit.

Our tailored solutions make it easier for you to effectively engage your staff, existing clients and prospective clients with a cost-effective and self-funding programme that will:

  • Increase sales and productivity and market growth
  • Help you enter new markets
  • Improve customer retention and acquisition
  • Motivate dealership networks or channel partners
  • Enhance brand loyalty
  • Implement customer service improvements
  • Increase staff morale
  • Run effective award services
  • Deliver successful product launches
  • Run effective promotions, including management and fulfilment


Loyalty Marketing with IML

With the ability to build, strengthen and enhance relationships, loyalty marketing is a vital element in any successful organisation’s sales and marketing mix. A successful programme requires that the designer has a sound understanding of the loyalty process.
With over 20 years’ experience in this sector, we have seen time and again that there are six key factors necessary to ensure success:

  • Strategy planning
  • Communications and personalisation
  • Reporting and analysis
  • Management
  • Technology
  • Continuous quality improvement


Strategy planning is essential to any successful programme.
Equally important are the analysis of acquired data and the actions taken to maximise this knowledge.
At IML we work with you to tailor a solution based on your data and objectives.